Shop Resources

Tools rather than reading — checklists you can tick off, templates you can paste into your phone, and a calculator that answers the question most marketing decisions hinge on. All free, nothing behind a form.

Checklist The Google Business Profile Checklist A 24-point checklist for auto shops covering everything that affects whether drivers find you. Tick items off — your progress saves in this browser. About 2 hours Templates Review Request Templates That Actually Get Used Copy-paste text and email templates for asking auto repair customers for a Google review — plus when to send them. 5 minutes to set up Templates How to Reply to Reviews — Including the Bad Ones Response templates for positive, mixed and negative Google reviews for auto shops, including the price complaint and the misdiagnosis claim. 10 minutes Checklist The 30-Photo Shot List Exactly which 30 photos an auto shop should have on its Google listing — shoot the whole list in under an hour with a phone. About 1 hour Calculator What Is a Customer Actually Worth to Your Shop? Work out your true customer lifetime value and what you can afford to spend acquiring one — the number that makes every marketing decision obvious. 3 minutes Script The Quote Call: What to Say A phone script for auto shops handling inbound quote requests and price shoppers — how to book the job without competing purely on price. 10 minutes to learn

Reading, rather than doing?

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